Saturday, June 18, 2005

Blog Readership

A Little Bit Left has a great post on the future of blogging in Canada. That said, I'll point out that U.S. data seems to counter the thesis that an election campaign will drive blog readership up. For all the publicity given to the big American blogs during the campaign, they actually had more hits in April before the election and January afterward.

I'm not entirely sure why that's the case, but I suspect it's because even during relative down-times for news outlets, there's always something interesting going on somewhere on the blogs. When the MSM is properly covering an interesting story, there's less need to go online for news. But for someone wanting to know the latest on Downing Street, until a week ago there was nowhere to go but online.

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