Sunday, October 26, 2008

Frame building

Last week, I expressed some concern about whether the provincial NDP was planning its public messages to build toward the 2011 election and beyond. But I'll note that while the party's initial response to the latest throne speech may have been a bit disjointed, there's some great work (warning: PDF) going on to help frame discussion about Wall and company.

Of course, there's probably some room to make the content of the latest Coffee Row a bit more accessible - maybe by breaking it down in to multiple web pages in addition to the single PDF document, and creating links from the existing issues page to ensure that anybody looking to the NDP for information about specific topics will also get pointed to the Sask Party's failings.

But it's still worth noting that there's already been plenty of work done to develop narratives which should properly define the Sask Party. And with those readily available, it shouldn't be difficult for the NDP to make sure that its quick responses fit into the frames they're building for Wall.

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