The NDP's move to get its website into the search results for key search terms in the federal election campaign has received plenty of positive attention, most notably at Posted. But it's worth noting that the strategy goes far beyond just Stephen Harper and Stephane Dion's names.
Instead, anybody Googling Gilles Duceppe will also see the NDP's ad link back to the party's home page. And some searches for Elizabeth May and "green shift" did yesterday as well - though those seem to have changed overnight.
It remains to be seen whether the strategy will be kept up throughout the campaign, as well as just how many terms may already be included. And it goes without saying that the results of pulling in Google traffic will depend heavily on having consistently interesting content on the target page - making it doubly important for the strategy to be part of a strong general online presence.
But the focus on Google looks to be an ideal way to ensure that the NDP gets its message out to people who are obviously interested enough in the campaign to be researching its key players and issues. And if the move works on a national level, it would also seem to show loads of potential at a candidate level if search results for competitors in key ridings can similarly result in links to the NDP's candidates - making the initial ad buy so far just one more step in a complete online strategy.
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