Following up on my earlier post, I'll note what looks like a significant opportunity to poll the effects of long-term party branding.
There's already loads of polling based on leaders and voting intentions, and the occasional party-based poll asking for party rankings or preferences on specific issues. But wouldn't an open-ended "what words do you associate with X party?" poll - along the lines of what's often done with leaders - have the potential to tell us plenty about how Canadians perceive their electoral options?
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