Tuesday, July 05, 2011

On target groups

For all the opinion polling we're bound to see in the years to come, this may be one of the more important surveys in determining the future shape of Canadian politics.

Based on Statistics Canada's data, Canadian non-voters who classified themselves as "not interested" - including those who didn't think their votes could make a difference - would have been able to push the NDP ahead of the Cons in the popular vote, while those who saw themselves as "too busy" to vote would have nearly been able to do the same. And while we of course wouldn't expect all the potential votes to lean in just one direction, the NDP's ability to find messages to reach the first group and solutions to help the second could make a world of difference in determining who governs the country after 2015.

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