Susan Delacourt points out some fascinating research on voter turnout - with the key finding being that citizens are more likely to turn out when prompted to think in terms of "be(ing) a voter" rather than merely voting as a one-time action.
And I have to wonder whether the effect might also apply when it comes to other positive types of self-identity. For example, might encouraging people to "be a citizen" do more to promote public involvement (both in terms of initial responses, and a self-image which can build over time) than transactional appeals for money, signatures or links?
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