Spinners anonymous

Impolitical nicely dissects the Cons' latest sad attempt to humanize Deceivin' Stephen. But it's worth noting just how comical the effort is:

A Conservative official confirmed that the Prime Minister was deeply moved by the experience, particularly as he came to understand how the schools affected not only the former students, but their children.

"He was clearly, personally, very moved by it," the official told The Globe and Mail. "As he learned more about what had gone on, [he] went through an evolution in his own thinking, and I think it was very heartfelt and it was very personal."

That's right: the Cons can't even roll out a PR campaign based on something supposedly "very heartfelt and...very personal" without delivering it through anonymous internal sources. But then, it might make sense that any person would be embarrassed to attach their name to a branding effort which is so obviously contrary to reality.