On relative popularity

Jim Prentice is warning Albertans that they should vote for him lest they be governed by somebody like Tom Mulcair.

Jim Prentice's approval rating in Alberta is 22%.

Tom Mulcair's approval rating in Alberta is 42%.

Which means, shorter Jim Prentice:

You may think you're getting an exquisitely prepared filet mignon when you vote NDP, but what if you only get a juicy hamburger? Therefore, vote for gruel!