Thursday, May 01, 2008

On contributions

While there's been some attention paid to the latest federal fund-raising numbers for the first quarter of 2008, let's point out just how it is that the NDP has pulled into a solid second place in the fund-raising standings.

Previously, the NDP has consistently tapped a fairly large base of support for relatively small donations. (See the 2007 numbers listed at the link.) And that generally led to results such as those in 2007, when the Libs raised more money than the NDP despite having barely 2/3 as many donors.

But for the first quarter of 2008, the NDP has actually managed to pull ahead of the Libs on a per-donor basis ($84 to $83) - in the process also topping its 2007 average of $75 despite each contributor having three more quarters in which to boost their donations. And all that while maintaining a healthy lead in the number of contributors.

Of course, a single quarter's fund-raising numbers may only say so much - particularly when the NDP had an even better first quarter last year which didn't carry over to the rest of the year. But the new comparative advantages over the Libs have to bode well for the NDP's ability to compete on other terrain as well.

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