Sunday, May 06, 2007

Poll error

Most of the discussion about the Cons' ever-more-rank stench of corruption has surrounded Jean-Pierre Blackburn's hidden airplane rentals. (Suggested motto: "Secret flights: not just for extraordinary rendition anymore!")

But the story which figures to be more interesting in the longer term is the news surrounding the Cons' multiple-language polling. And even there, I wonder whether the most important issue hasn't been missed in the discussion so far. From the CP:
(A) $117,000 research project completed for the Privy Council Office, entitled "Exploring the Views of Canada's Multicultural Communities," does not appear in public records. The report was issued last September, meaning it should have been publicly listed no later than March.

Asked about the non-compliance, a PCO spokeswoman said officials were working to fulfil disclosure requirements. No explanation was given for the delay...

Government guidelines only specifically prohibit polling subject matter such as voting intentions and perceptions about party leaders. Departments routinely do polls to gauge public reaction and knowledge as they move forward with their policies.

However, the auditor general reported early this year that there are still problems with departments failing to provide a rationale for the research they commission.

The main objectives described in the Ipsos-Reid research were "understanding the views of Canada's multicultural communities as to issues facing the country and immigrant communities," and "awareness of the government's agenda, their views on government's performance."
It's hard to see how a prohibition against polling on "perceptions about party leaders" would leave much scope for asking about "views on government's performance": surely polling doesn't suddenly move from being illegitimate to legitimate simply because it asks about only the governing party rather than all parties.

And indeed, in some ways it's even more objectionable to limit the polling to one party. In particular, it's worth wondering whether the poll amounts to a modified push poll by injecting the Cons' message into communities which otherwise don't seem particularly interested in listening to it.

That said, may be that the poll itself managed to remain within the strict letter of the existing guidelines. But even if the Cons didn't break the current rules, it seems glaringly clear that they're pushing as far toward using the government apparatus for party gain as they think they can get away with. And it shouldn't take much polling to figure out that few Canadians - whether or not within the Cons' targeted ethnic communities - want a government which thinks the public purse is nothing more than its own political research and development fund.

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