Not the intended message

According to one of the more amusing polls so far this campaign, it isn't just the ad execs who are less than fond of the Cons' TV spots:

A survey of 1,350 undecided voters who saw the Tory television ads were asked last week to pass judgment. Fifty-nine per cent said the ads would have no impact on their vote.

But 19 per cent said the spots made them more likely to vote Liberal, and nine per cent said the ads pushed them toward the NDP. In other words, more than a quarter said they were inclined to do the opposite of what the ads intended.

Only 12 per cent said the ads made them more likely to vote for the party that actually paid for them, raising questions about whether the Tory campaign has backfired.

Unfortunately, the article only lists results surrounding the Con and Lib ads, so we don't know just yet whether the NDP's boot is as popular among the general public as it is in the blogosphere. But if nothing else, the NDP's standing as a real alternative to PMPM has to look better when the Cons' own ads are pushing them further behind in the race.