Lights out

The battle against smoking isn't won just yet, but it's headed in the right direction. According to Statistics Canada:

The Canadian Tobacco Use Monitoring Survey found a slight overall decline in smoking, although 20 per cent of people 15 or older were still puffing...

Among women aged 20 to 24...the percentage of smokers dropped sharply, to 25 per cent last year compared with 30 per cent in 2003.

The smoking rate for men in the age group remained steady at about 31 per cent.

The question now is how to get the point out to the young male demographic. But I'm not entirely sure about the message that would be sent by featuring anti-smoking advertising on packages of beer.