As Rex Weyler
points out, any issue acknowledged to be at the forefront of public concerns (like the environment at the moment) is bound to subject to a ridiculous amount of spin by those attempting to cash in. Fortunately, Weyler is one step ahead of the game, pointing out plenty of examples of the blatant self-promotion and/or junk science currently making its way around the media in the guise of responsible environmental management. Give it a read.
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