When the campaign began last month, the Liberals had prepared a strategy to roll out their ads in four phases – the first was to introduce Mr. Ignatieff, the rookie leader, to Canadians; the second phase was to promote the platform. The party launched a couple of attack ads in the third phase. Phase four was to be aimed at trying to get out the vote – it seems now, however, the Liberals have abandoned that plan as they drive toward May 2.Which is telling in a couple of ways.
First, there's the fact that the Libs - who have bragged for ages about how they're so much better organized with Michael Ignatieff and Peter Donolo in charge than under previous structures - have officially reached the point of having to throw out the playbook they'd developed before the campaign. Instead, they're truly "making it up as they go along" for lack of any plan to deal with how the campaign has developed.
But perhaps more interestingly, it makes clear that the Libs don't see a get-out-the-vote message as a winner for them anymore - highlighting the fact that to the extent anybody new is going to be drawn into the election campaign, it's the NDP that figures to benefit.
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