Ad nauseum

The Libs' set of ads has already received more comment than it probably deserves, so I'll stick to a couple of short observations.

First, I can only assume the Libs' inexplicable giddiness about the ads is based on a plan to spend enough money blasting out the ads to make up for the fact that they don't have much to say on their face.

And second, it's worth noting just how much the party which has finally started publicly acknowledging the Harper Cons' view of politics is taking up the same philosophy for itself. In particular, the English ad looks to be based entirely on the blueprint from Harper's much-mocked blue sweater ads - suggesting that the Libs, like the Cons, are aiming for "inoffensive and vaguely positive" rather than trying to actually inspire anybody. But considering how eagerly the Libs' supporters are grasping at crumbs, it's not hard to see why they'd see that as a viable strategy.